f&v as a strategic category in Modern Grocery Distribution

The F&V section is the key traffic driver of grocery retailers, especially in proximity models.
We acknowledge that the management of this category is very challenging for food retailers.

Selection of reliable partners due to the high fragmentation of the supplier base

Deep knowledge of varieties, harvests, producers by area and season specific peculiarities

Select the desired specifications and put in place tight quality controls

Fruits and Vegetables are responsible for a high proportion of a Retailer’s shrinkage