Ensure standardized levels of service freshness and quality.
High scalability of the model driven by source in origin and vertical integration.
Boost commercial margins for retailers improving their negotiation position by overcoming intermediaries (retailers buy directly).
Strong knowledge of the production areas, growers and markets in origin allow retailers to take advantage of competitors purchase strategy for promotional programs.
Availability of strategic goods regardless of the season accessing worldwide grower.
Guarantee of food safety in every step of the value chain.
Guarantee food safety and ensure volumes, improving fruit and vegetables quality and purchase price level.
Source in origin, developing vertical integration and purchase freshness on time.